An emerging global company

The legacy of Ericsson HotLine

The legacy of Ericsson HotLine

The HotLine campaign ran between 1986 and 1992 and afterwards Ericsson was in many ways a different company. The HotLine campaign was something completely new, it was eye-catching and exciting; it was a lot of fun!

Aggressive expansion in Europe

Aggressive expansion in Europe

The Russian factory became Lars Magnus Ericsson's baby. At one time, he even considered transferring core operations from Stockholm to St Petersburg.

Production companies move west

Production companies move west

There was a marked concentration of operations in Latin America, more than one third of Ericsson's approximately 20,000 foreign-based employees were employed in these newly started plants.